Black Eyed Peas - The Time (Dirty Bit)

Fairly important: the formatting on this post goes to hell in most feeds, and it will be best read at ericonthecharts.blogspot.com

Um... what's hot right now?  Do those wacky kids still like 80's retro?

Black Eyed Peas
The Time (Dirty Bit)
Club Anthem
#66 (LoMid)
William Adams
Allan Pineda
Damien LeRoy
Franke Previte
John DeNicola
Donald Markowitz
Will.i.am
DJ Ammo

Artist:
Play:
Style:
Billboard:
Writer(s):





Producer(s):

I've heard Black Eyed Peas used as a punchline more than I've heard their music: I know the names Fergie (from random publicity) and Will.i.am (from appearing in a godawful comic book adaptation).  No one talks about Black Eyed Peas without calling them out for being tin eared, cheesy, and possibly aiming for “so bad its good” guilty pleasure music and missing the mark.  From what I've read, they're regarded in the same way as Two & a Half Men: everyone knows it sucks, but it is wildly popular and profitable.

Comparatively, I actually kinda like the only Black Eyed Peas song I know-- “Let's Get It Started” isn't a great song or anything, but I think it's a fun Party Anthem, and it's good at what it does.  I never could marry the one song I know by them to the pervasive hate for the group.  From where I was standing, they were one for one.

And then I heard “The Time (Dirty Bit)” and every snippit of internet snark ever launched in the Black Eyed Peas' direction came flooding back into my brain.  Suddenly, it makes sense that there's a collective groan every time these guys drop a single, that each new song is treated like it deserves a human rights tribunal.  If “The Time (Dirty Bit)” is any indication of their other output, I'd rather not hear it.

While the production is sharp and shiny (the bass punches, the synths swirl), the music itself is the worst of amateur half-assedness.  My first instinct is to compare it to the songs made with the BuzzTracker freeware in the early 90s, but it would be too disrespectful to tracker musicians as a whole-- even the bedroom keyboard junkies aren't obsessed with sample retriggers and trance-gates to the point of butchering this song's last chorus into stuttery, choppy word salad.

The nonsensical and ill-timed cuts are predicted by the lead in to the first verse: after the intro, the word “you” is clipped and repeated in traditional rave-up form.  I have nothing against that (I've used it myself), but it's just so badly implemented here-- instead of building excitement and anticipation of the next beat dropping, it's overlong and annoying.  These are symptoms of somebody toying with their very first sampler... how does this kind of tin-eared obnoxiousness show up in the product of megastars and hit makers?

All of this reflects how annoying the song is without addressing the quality of the songwriting or the lyrics. We could end now, call this a Run!, and still wouldn't have addressed the fact that about a quarter of the run time of the song is actually a cover of The Time of My Life from Dirty Dancing... but where's the fun in that?  Seriously, if you want to hear someone autotune their way through the chorus of a soundtrack tie-in hit from the mid 80's, this is your song.

(I just re-read that last paragraph.  It gets more ridiculous the longer I think about it.)

No one's going to be surprised to discover that the lyrics are pretty stupid.  I find it baffling that people tried to make a laughingstock of Rebecca Black for the awful lyrics in Friday, but somehow the Black Eyed Peas can toss out gems like “I was born to get wild, that's my style.  If you didn't know that, well, baby, now you know now” with impunity.  There's an implied rhyme between “style” and “now,” too-- if you want to mock idiots singing a bad song, leave the thirteen year old girl alone and turn your attention to the Black Eyed Peas: these are adults, and they weren't handed these words by some mercenary company. They actually wrote these lyrics.

RUN!

Stay with the song, walk away, or run like hell: